About

Growing up in vibrant New York City, the Diamond District wasn't just a place on 47th Street–it was my wonderland. From shadowing my family in their workshops to dreaming amidst the city's glitzy streets, jewelry was always a part of how I expressed my mood and helped me create my own little “world” in how I style my looks each day.

My career path brought me to Christie’s Auction House where I fell in love with art and then went on to create jewelry collections for artists like Kenny Scharf, Louise Bourgeois, Ron Arad and earned press coverage in Vogue, WWD, and more.

Then life, as it does, threw me some curveballs. Fast forward to three beautiful kids who stole my heart, and for a while, all my attention. Next up was a divorce. I found myself grappling with self-worth and the idea of indulgence that seemed to compete with the need to provide for myself and my kids. A realization hit me like the flash from a fine diamond–I have the power and strength to go back to my jewelry roots and start a woman-owned business to redefine luxury on my terms.

OUF! jewelry is a world I created for women to confidently buy jewelry without the retail markup. By combining my family legacy with my luxury experience and love for fine jewelry and art I thought, boy, do I want to do it differently!

OUF! is not just a brand. Ouf! is a beacon of resilience, passion, and joy where you can feel confident buying your own fine jewelry to wear every day. For too long, the jewelry industry felt stuffy, impersonal, and kinda dull. Well, not anymore. OUF! is here to shake things up and add a whole lot of soul. We're modern jewelry mavericks–defying norms, embracing both fashion and quirks, while always, always keeping it real.

Every piece of OUF! is a promise. A promise of fun, fresh design, impeccable quality, a good story, a great vibe, and most crucially, accessible pricing. We believe luxury should be within everyone's grasp to enjoy every day of the week.

OUF! is a promise to you–our cherished clients–to be a transformative experience for you to discover or elevate your personal style and unveil the many joys of self-adornment every day and on those oh-so-special days. With every OUF! you create your disco to dance through life.

Welcome to OUF! where everyday is a celebration. We’re thankful you're here.